The “Millennial” demographic is having a huge impact on the real estate industry, and it is important to consider their preferences when you are marketing your home. This younger crowd accounts for a big part of home sales right now, because many millennials are interested in buying their first home and they have strong employment to support the purchase of the property.
If you want to appeal to millennials, then there are a few things that you need to do so that your online real estate listing is targeting this demographic. Here are a few things to consider:
Highlight the Right Features
Most millennials are looking for specific features in a home: media rooms, hardwood floors, open floor plans, and extra storage space. The priorities of the younger crowd often differ from the priorities of the older generations, so you need to make sure that you are highlighting these features in your real estate listing.
Here at Duffy Realty of Atlanta, we understand the importance of catering the real estate listing to the right demographic, and we can help you create the perfect listing for your home. We will make sure that the photos and features in the real estate listing are designed to capture the attention of the people who are looking to buy a home in Atlanta.
Design and Staging
Old furniture and cluttered spaces will be unappealing to the millennial crowd. If a millennial walks into a home and feels like they stepped into their grandmother’s living room, then it is likely that they will quickly leave and continue looking for another property. So, it is important that the home is staged in a way that will be attractive to the younger generations.
Modern styles include clean designs and crisp furniture and decor. It is a good idea to get rid of the clutter and update the furniture to match some of the trends that are popular on sites like Pinterest. If you don’t have experience with staging, then it can be very beneficial to talk with a professional stager for help with this process.
Leveraging Online Advertisements
One key element to connecting with millennial home buyers is to make sure the internet is being leveraged in the right way. The younger generations spend a lot of time online, and the internet is a place where they will do a lot of searching for the home they want to buy. The best way to connect with these home buyers is by placing your online listing in the right locations, to be sure that they will see your listing as they are browsing through the major real estate websites.
Here at Duffy Realty of Atlanta, we know what works for marketing a home. If you want to sell your home quickly and easily, then we invite you to contact the Atlanta real estate experts. Our team is always available to answer your questions and help with your real estate listing: (678) 318-1700