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How Has the Internet Changed the Real Estate Industry in the Past 20 Years?

Rhonda Duffy

The real estate industry depends on sharing timely information when new homes are available, and in the past, this relay of information has been based on the network of industry experts and real estate agents. For many years, real estate agents were the exclusive holders of this information, so potential home buyers were required to talk to an agent to get information about a property.

The Internet Transformed the Real Estate Industry

For many years, the agent controlled 90% of the information in the real estate market, making it difficult for individuals to buy a home without an agent. Now, the internet has turned things upside down and made it possible for the customers to access information without talking to a real estate agent.

When the internet became widely used around the world, the online information had a drastic impact on the way details were shared in the real estate industry. In fact, there are many industries that experienced changes in the way business was done because of the fast transfer of information through the online networks.

Changes in the Marketing Strategies

Gone are the days of placing classified ads in the newspaper. These real estate listing ads boosted the sales of newspapers, and real estate marketing provided a large portion of the revenue for the newspaper companies. Even though the ads provided basic information about a home, such as a location and highlighted features, buyers still needed to work through qualified real estate agents to access more information.

Now, most of the marketing is done through the internet. When a new home listing goes live, people can automatically receive notifications that a new home is available that matches their requirements. These features allow the general public to search real estate websites to find homes, allowing buyers and sellers to see a lot of the information without the assistance of a real estate agent.

Online Real Estate Listings and Working with an Agent

Even though you can find a lot of information online, it is still important to make sure that you have an experienced real estate agent by your side. When it is time to submit an offer or close on a property, you will be sorting through piles of paperwork and legal documents. An agent can also assist with the negotiation of the deal.

But, make sure that you choose a real estate team that has changed with the modern trends. At DUFFY Realty, we understand that the internet has simplified the process to buy or sell a home. So, we have accommodated our customers by offering flat-fee real estate services. These low-cost fees will help you save thousands of dollars on the transaction.

Are you ready to buy or sell your family home? Then you need to talk to our experienced team at DUFFY Realty. We know the best methods to use the internet and other marketing strategies applicable to our modern industry. Call for more details: (678) 318-1700

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