Great News, But HURRY, The Market is Changing
The home selling market is changing rapidly! Nearly 1/4 of our recent sales have come from buyers who are not working with an agent. They report that they are looking on Realtor.com and other national brokerage websites and apps, studying homes with interior photos, driving the neighborhood, taking a flyer from the tube on the sign in front of the home or tagging the home as a favorite and then making an appointment with our owners to see the home. Don’t miss the opportunity to use Realtor.com and these national real estate agency websites as one of your best selling tools. Your home can only be seen on Realtor.com and these realtor sites AFTER you have listed with a real estate broker. So even if you are not really anxious to sell your property through a buyer’s agent, you must get on Realtor.com, Remax.com, Keller Williams.com, ColdwellBanker.com, Prudential.com and other such sites on which buyers search. We can get you access to this type of vital exposure as part of our DUFFY Secret Marketing Formula when you list your property with us, enjoying a much fairer listing fee cost and a lower buyer’s agent commission that you can change to a higher rate when you are ready and at any time.
See what your buyer will see on Realtor.com: go to Realtor.com, put in search criteria that matches your home, and see what the competition to your home looks like. Notice how many homes do not have interior photos or if they do how unimpressive they are! According to the multiple listing services, buyers report they don’t spend time looking at listings without good interior photos. You must hurry and advertise your home on Realtor.com and other real estate companies’ sites because obviously there are a lot of homes that are not being marketed properly. In today’s market, there are more and more For Sale By Owners who’s property is not reaching all the potential buyers out there. Adding the listing databases and these highly travelled realtor sites would make your home stand out and do so in all venues and attract more buyers, which will make it easier for you to WIN and WIN BIG on your home sale.
DUFFY Offers The Perfect Selling Strategy
People ask me, “What is the perfect selling strategy to market my home?” My answer, “Cover all of your bases.” That means getting into the multiple listing services, advertise as a “For Sale by Owner,” and most important, keep your costs down so that when an offer comes in, you can actually enjoy our DUFFY Selling Flexibility and sell the home without losing your profit by paying ridiculously high commissions. So, I developed my DUFFY Commissions Savings Plan to help you do just that.
It is important to add the multiple listing services to your strategy AND stay a For Sale By Owner at the same time. There are only four types of buyers in the marketplace: two come from agents and two search for you as a For Sale By Owner. The two types of buyers that come from agents are usually first-time buyers and out-of-area re-locators. The two types of buyers that look for you without an agent are the local house changers and the investor. If you are marketing as a “For Sale by Owner” only, you are only attracting the first half of the buyer market; and if you “list” with an exclusive old-fashioned agent, you are then only attracting the other half. That’s why it is important that you have all areas of the market covered. It makes sense that if you have your home marketed with all buyers in mind, that if there is a buyer for your home, you will find them.
With Duffy Realty of Atlanta and our DUFFY Selling Flexibility you are able to accomplish both advertising strategies, thus “covering your bases” while saving yourself thousands of dollars. It is really a no-brainer! Being listed in the Multiple Listing Services (listing with an agent) has always been the #1 way to get your house sold that is why the term “agents protected” is often used by For Sale By Owners to attract agents and their buyers. Unfortunately, the public has rarely had the option of marketing their property on their own and being listed with an agent at the same time. Traditional agencies prohibit this type of real estate, which is called an open listing, with their “broker rules”. I have eliminated those rules by opening my own company and operating it for over 16 years, safeguarding our clients money and time in the process, allowing you, the Atlanta homeowner, to have a profitable and innovative, yet proven way to sell your home.
Why agents don’t come to your house with their buyers when you are a “For Sale by Owner”?
The first half of my career as a real estate professional, I was an agent and then the manager of the largest For Sale By Owner franchise in the country, right here in Atlanta. We helped thousands of people market their homes. I had a passion for that business.
In my career with that company, I met the leading Re/Max agent in Roswell and Alpharetta and was offered a partnership with her. She handled all the listings, and I handled all of the buyers. In the course of our five-year partnership, we still remained #1 in transactions, in selling and buying, from our office for our area.
My intent as an exclusive buyer’s agent was to show all of my old clients homes from my other company. It never happened. Looking for properties to show my buyer, I would go to the multiple listing services and pull the listings that fit their criteria. I then mapped the listings and courtesy-called the owners to tell them when I would be showing the home. Then I went and showed the listings to my buyer client. I did not have time to look through the newspaper, or even drive the neighborhoods beforehand to see if there were any For Sale By Owners to show my client. The truth is, there were so many houses in the MLS and FMLS, that my clients would almost always find something in that list to buy, and there was no need to look at other properties.
When we would run across a home that was a For Sale By Owner that had a sign out, we would pull over and call the home. If the owner was not home, I would leave a message and then ask them to call me as soon as they got home so that we could see the house. Sometimes they would call: Unfortunately, most of the time it was when we were already in another area with houses to see; whose owners had already been called and told we would be there. Rarely did we have time to go back to the For Sale By Owner and more importantly, with very few exceptions, most of my clients purchased a home they had seen from the MLS and FMLS.
The other problem that an agent faces when they are attempting to show a For Sale By Owner, is their own client. Many agents have not had their client sign a Buyer’s Agency Agreement; wherein, they get paid no matter what house their client buys. They are afraid that their client, who has legal rights not to pay the agent, will go behind their back and buy the For Sale By Owner house that they showed them and not pay them for their time.
I think that the concept of For Sale By Owners offering “agents protected” is great. It just doesn’t work as well as listing your home in the MLS and FMLS. With the MLS and FMLS, an agent knows that they are going to get paid because the listing agent has a binding agreement with the seller; wherein, the commission was set.
The Bottom Line
In today’s market, the MLS and FMLS still hold the power to get a home sold. Most likely, that power will fade in the future with new technology becoming available to the public. We have already seen a shift in power due to the internet; but for now, the bottom line is as long as buyer’s agents who only search the MLS and FMLS to find homes are successful (at no cost to their buyer client), the MLS and FMLS will reign supreme as the best search tool for anyone who purchases a home.
We hope that you are able to sell your home as a For Sale By Owner, even while using our program; but to be “seriously” on the market, we know that you will need the MLS and FMLS and all of its internet exposure incorporated into your marketing strategy. Thanks for letting me share my insights on the real estate industry with you. I really love what I do and I hope that it shows.
Rhonda Duffy, Broker