Finding the Easter Eggs in Your Property Listing, Finding the Easter Eggs in Your Property Listing

Finding the Easter Eggs in Your Property Listing

Rhonda Duffy

Families love to celebrate Easter by hiding dyed eggs and plastic eggs filled with candy. Do you have a traditional Easter egg hunt with your children? These traditions build the lasting memories that are needed to create solid family relationships.

If you are preparing to sell your home, then you need to know that there are more than Easter eggs hidden on your property. Even though the Easter décor will be gone for the real estate photos, there are ways that you can highlight unique features that will make your home more attractive to potential buyers.

These hidden gems should be shown in the real estate photos. They also need to be included in the written website listings as well. Here are a few things that you might highlight in your real estate listing:

Start with a Strong Introduction

An Easter egg hunt usually starts with the kids lined up in one location with baskets in hand. Everyone is excited about the anticipation of the treasures that can be found in the yard. In the same way, you need to start the real estate listing with an enticing introduction that will keep people engaged.

There are two aspects to an interesting introduction: a good photo and an eye-catching headline. Most people look at the photos before reading the text. The headline can be used to draw someone’s attention and complement the cover photo.

Be Specific in the Description

Even though you love certain features of the home, these details might be overlooked if you don’t bring the buyer’s awareness to the features. All upgrades, renovations, and luxury finishes need to be listed in the description and highlighted in the photos. Don’t leave potential buyers in a situation where they need to hunt for the Easter egg features. Instead, be specific and direct so that you don’t leave anything up to the imagination.

Pointing out the obvious features might seem redundant. But, including these details in the listing is an effective way to help your home sell.

Keep it Concise

At an Easter egg hunt, a handful of kids will quickly get tired if they need to search for eggs over multiple acres of land. These fun activities are usually more effective when you have a space that is just the right size for the group. In the same way, you need to be careful that you don’t make buyers look too hard to find the information that they need.

Keep the real estate listing concise and interesting. Less is more! Provide enough information to catch someone’s attention, but still leave them wanting more so that they are motivated to tour the property.

Our team at DUFFY Realty wants to wish you a Happy Easter celebration! As you are enjoying this holiday with your family, consider the possibilities that are available if you moved into a better home this year. Talk to us for help finding the family home of your dreams: (678) 318-1700

How Has the Internet Changed the Real Estate Industry in the Past 20 Years?